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Dan Ariely
Walter Bender
Steve Benton
Bruce Blumberg
V. Michael Bove, Jr.
Cynthia Breazeal
Ike Chuang
Chris Csikszentmihályi
Glorianna Davenport
Judith Donath
Neil Gershenfeld
Hiroshi Ishii
Joe Jacobson
Andy Lippman
Tod Machover
John Maeda
Scott Manalis
Marvin Minsky
William J. Mitchell
Seymour Papert
Joe Paradiso
Sandy Pentland
Rosalind Picard
Mitchel Resnick
Deb Roy
Chris Schmandt
Ted Selker
Barry Vercoe

Nicholas Negroponte, Chairman
MIT Media Lab

My passion is passion itself. It comes, in part, from environments that encourage it—environments that do not stigmatize you for being wrong.

Nicholas Negroponte

Innovation comes from differences. Lateral thinking is key, because "incrementalism" is the enemy of creativity. By juxtaposing people from very different backgrounds, new ideas are bound to emerge.

Visitors have varying and inconsistent views of one project or another. But universally people come away from the Lab amazed at the passion. It is pretty easy to explain. Here, people do what they want, not what they are told. "Love is a better master than duty."

Following are the words of 28 such people, attracted to the Media Lab because it is different from other places.

Copyright 2003 MIT Media Laboratory; Image Webb Chappell